Marketing Management - Financial Services Program in George Brown College, Canada
Marketing Management - Financial Services Program in George Brown College
FULL DESCRIPTION
In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students' skills in problem-solving, analysis and decision making.
PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:
- Formulate a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
- Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
- Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
- Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
- Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.
- Develop learning and development strategies and plans to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
YOUR CAREER
You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:
- Marketing Specialists
- Credit or Business Analysts
- Financial Services Officers
- Customer Service Representatives
- Personal Banking Representatives
Know more about Studying in Canada
Tuition Fees in Canada (1st Year Average) | BE / BTech: CA$22,600 | MBA: CA$25,375 | MS: CA$17,225 | BBA: CA$20,560 | MEng: CA$22,225 | BSc: CA$20,745 | MASc: CA$20,375 | MIM: CA$28,900 | MA: CA$12,970 | MFin: CA$32,785 | BHM: CA$20,560 | MEM: CA$17,040 |
Average Accomodation & Food Costs in Canada | CA$8890 Per Year |
Entrance Exams in Canada | TOEFL: 86 | IELTS: 6.5 | PTE: 60 | GRE: 309 | GMAT: 560 | SAT: 1177 |
Work and Study in Canada | Permitted for 20 hours/week with a valid study permit. |
Post Study Work Permit in Canada | Up to 3 Years after graduation depending on the course. |
Cost of Student Visa in Canada | CAD 150 |
Student Visa in Canada | A Canada student permit is a document issued by IRCC (Immigration, Refugees and Citizenship Canada) for international students in Canada. To study in Canada, you will require a student permit, which serves as a student visa. |
Intakes in Canada | There are Three Intakes in Canada: Fall (September), Winter (January) and Spring (May) |
Top Job Sectors in Canada | Business Management, Engineering, Economics, Dentisty, Law, Computer Science. |
Economy in Canada | GDP Growth of 1.9% (2018) 1.5% (2019e), 10th Largest Economy in the World by Nominal |
Duration :
Intake
September, January
Level
Postgraduate
Tuition & fees
$ 14,600 Per Year
IELTS
6.5
TOFL
88
PTE
60