Marketing Management in Sheridan College (Ontario), Canada

Marketing Management in Sheridan College (Ontario)

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Mobile computing gives flexibility

Working online is an essential skill in the workplace, and an integral part of our program. A laptop computer is mandatory. During the program, you'll use the computer to collaborate with your classmates on various assignments. In our online environment, you'll also have 24/7 access to class materials and notes and communicate with other students and your professors in our online chat room.

Learning Outcomes

• Establish a professional presence online incorporating the key disciplines of social media, search engine optimization, analytics, online navigation and user experience in order to drive traffic to an organization's website.
• Employ digital tools to analyze the effectiveness of a marketing campaign.
• Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
• Write a business plan for an entrepreneurial start-up venture.
• Develop pricing strategies that take into account perceived value, competitive pressures and corporate objectives.
• Develop strategies for the efficient distribution of products and services.
• Apply the principles of business ethics and corporate social responsibility.
• Determine strategies for developing new products and services that are consistent with evolving market needs.
• Evaluate the viability of marketing a product or service in an international market or markets.
• Evaluate results of marketing activities using criteria related to budgeted sales, costs and profits.
• Prepare and deliver a sales presentation.

Career Opportunities

As a graduate of Sheridan's Marketing Management program, you'll be primed for today's job market and be ready to begin work. In just one year, you'll gain real skills you can put to use right away.

Here are some jobs you might find:

• Social Media Coordinator
• Digital Marketing Coordinator
• Search Engine Marketing Coordinator
• Advertising and Promotions Planner
• Advertising Account Coordinator
• Assistant Product Manager

Know more about Studying in Canada

Tuition Fees in Canada (1st Year Average)	BE / BTech: CA$22,600 | MBA: CA$25,375 | MS: CA$17,225 | BBA: CA$20,560 | MEng: CA$22,225 | BSc: CA$20,745 | MASc: CA$20,375 | MIM: CA$28,900 | MA: CA$12,970 | MFin: CA$32,785 | BHM: CA$20,560 | MEM: CA$17,040
Average Accomodation & Food Costs in Canada	CA$8890 Per Year
Entrance Exams in Canada	TOEFL: 86 | IELTS: 6.5 | PTE: 60 | GRE: 309 | GMAT: 560 | SAT: 1177
Work and Study in Canada	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in Canada	Up to 3 Years after graduation depending on the course.
Cost of Student Visa in Canada	CAD 150
Student Visa in Canada	A Canada student permit is a document issued by IRCC (Immigration, Refugees and Citizenship Canada) for international students in Canada. To study in Canada, you will require a student permit, which serves as a student visa.
Intakes in Canada	There are Three Intakes in Canada: Fall (September), Winter (January) and Spring (May)
Top Job Sectors in Canada	Business Management, Engineering, Economics, Dentisty, Law, Computer Science.
Economy in Canada	GDP Growth of 1.9% (2018) 1.5% (2019e), 10th Largest Economy in the World by Nominal