Public Relations – Corporate Communications in Sheridan College (Ontario), Canada

Public Relations – Corporate Communications in Sheridan College (Ontario)

Making statements that matter

Can corporate communications be considered an art form? That's how Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. You'll be working for real-world clients, not just doing classroom exercises.

Additional skills provided by the program

• Producing internal corporate communications plans and activities — the fastest-growing segment of the industry.
• Preparing strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents.
• Developing strategic communication campaigns that integrate all of the above elements.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

• Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
• Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
• Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
• Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
• Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
• Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
• Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
• Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.

Career Opportunities

Our recent graduates work in such industries as: health care, education, pharmaceuticals, technology, financial services, manufacturing, retail, and visual and performing arts.

Sample Job Titles

• Public Relations Specialist
• Media Relations Officer
• Internal Communications Coordinator
• Social Media Coordinator
• Senior Writer
• Event Planner
• Account Manager
• Press Agent

 

Know more about Studying in Canada

Tuition Fees in Canada (1st Year Average)	BE / BTech: CA$22,600 | MBA: CA$25,375 | MS: CA$17,225 | BBA: CA$20,560 | MEng: CA$22,225 | BSc: CA$20,745 | MASc: CA$20,375 | MIM: CA$28,900 | MA: CA$12,970 | MFin: CA$32,785 | BHM: CA$20,560 | MEM: CA$17,040
Average Accomodation & Food Costs in Canada	CA$8890 Per Year
Entrance Exams in Canada	TOEFL: 86 | IELTS: 6.5 | PTE: 60 | GRE: 309 | GMAT: 560 | SAT: 1177
Work and Study in Canada	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in Canada	Up to 3 Years after graduation depending on the course.
Cost of Student Visa in Canada	CAD 150
Student Visa in Canada	A Canada student permit is a document issued by IRCC (Immigration, Refugees and Citizenship Canada) for international students in Canada. To study in Canada, you will require a student permit, which serves as a student visa.
Intakes in Canada	There are Three Intakes in Canada: Fall (September), Winter (January) and Spring (May)
Top Job Sectors in Canada	Business Management, Engineering, Economics, Dentisty, Law, Computer Science.
Economy in Canada	GDP Growth of 1.9% (2018) 1.5% (2019e), 10th Largest Economy in the World by Nominal