Brand Strategy And Digital Marketing in IDRAC Business School, France

Brand Strategy And Digital Marketing in IDRAC Business School

SKILLS

• Understand the challenges of digital marketing and e-commerce.
• Know how to define objectives, build a marketing plan and manage a campaign.
• Know and use the different digital acquisition levers.
• Measure the performance of its campaign and its marketing actions.
• Animate a community and manage a website.
• Build customer loyalty and exploit data by enhancing DATA.
• Leverage the growth of mobile.
• Choose a suitable and consistent online business model.

GOAL

Today, through various digital media (smartphone, tablet, computer, etc.), digital marketing offers companies and brands the means to generate growth while controlling return on investment and customer relations. This deepening provides the methodologies and techniques necessary to build and steer “digital marketing” strategies.

Teaching modules

Digital strategy

• Design the digital strategy plan
• Inbound marketing, online content policy and strategy
• Management of online advertising campaigns
• Digital law

E-Business and E-Commerce

• Online Business Model
• Omnichannel strategy, challenges of e-commerce and m-commerce

Manage a specialized digital and IT project

• Web techniques and project management
• Dashboards and traffic management
• Practice of HTML and CSS

Customer relations, loyalty and data processing

• Data at the heart of the strategy: Big Data, Smart Data and Open Data
• Mobile marketing and connected objects: acquisition and loyalty tools

Preparation for certifications

• Google Analytics
• Google Adwords
• Hubspot (Inbound)

Professional career & professions

• Digital Marketing Manager
• Web marketer
• Community / Trafic Manager
• Digital Brand Manager
• Digital Strategic Planner
• Digital Marketing Project Manager

Know more about Studying in France

Tuition Fees in France (1st Year Average)	MBA: Euro 18344 | MS: Euro 7880 | MIM: Euro 14210 | BBA: Euro 10464 | MFin: Euro 17960 | BSc: Euro 15373
Average Accomodation & Food Costs in France	Euros 600 to 800 Per Month
Entrance Exams in France	TOEFL: 83 | IELTS: 6 | PTE: 62 | GRE: 301 | GMAT: 540 One can also Study in France without IELTS
Work and Study in France	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in France	2 Years after graduation depending on the course.
Cost of Student Visa in France	99 Euros
Student Visa in France	Depending on your purpose i.e. whether you are going for a visit, for pursuing higher education or for work, there are 3 types of visas i.e. Schengen Student Visa, Visa to sit in Placement test and Long Stay Visa.
Intakes in France	There are Two Intakes in France: Fall (September) and Spring (January/March)
Top Job Sectors in France	Information Technology, Banking and Finance, Engineering, Tourism & Hospitality, Fashion.
Economy in France	GDP Growth of 2.3% (2017) 1.7% (2018) 1.2% (2019), 5.5% (2021e) 7th Largest Economy of the World by Nominal