Specialized MBA Strategy & Business Innovation in IDRAC Business School, France

Specialized MBA Strategy & Business Innovation in IDRAC Business School

DEVELOP THE SALES AND MARKETING STRATEGY
Define the positioning of the company, identify the potential markets, assess the commercial performance and determine the commercial objectives.
IMPLEMENT AND DRIVE THE COMMERCIAL AND MARKETING STRATEGY
Build and conduct the commercial policy, develop the commercial action plans, assess the financial impact of the strategy.
PROMOTE AND DRIVE THE INNOVATION POLICY
Build and develop the innovation strategy, evaluate innovation approaches, communicate on innovation.
MANAGING AND ANIMATING SALES TEAMS
Define the organization, practice team management, recruit and support employees.
REPRESENT THE COMPANY
Conduct a CSR approach, pilot the company's social media communication strategy.

MAIN TEACHING UNITS

• Business Development
• Marketing & Digital Strategy
• Evolution of Business Models
• Value Chain Management Innovation
• Project Management.

EXPERIENTIAL PEDAGOGY

The acquisition of skills is part of concrete and real situations. Role playing, management simulation, consulting missions, expertise, etc. are linked over the two years to allow you to transform knowledge into skills.

THE CERTIFICATION

The skills certification reference system is based on professional practices (role plays, real cases, case studies, professional files) and is validated by
juries made up of professionals and teachers.
Level I professional certification is carried out by skill blocks.

DIGITAL LEARNING

Original IDRAC Business School courses, created by our academic departments composed of video capsules, quizzes, social learning, meetings in virtual classrooms, etc. Accompaniment
by a member of the faculty to allow you a perfect mastery of knowledge and skills.

BUSINESS & SERIOUS GAME

Placed directly at the heart of a business strategy, as a project team you steer your strategy, make commercial and marketing decisions to develop your business model. The objective is to put into practice the knowledge acquired and to understand the impact of each decision. Compete against the best teams in inter campus challenges.

Know more about Studying in France

Tuition Fees in France (1st Year Average)	MBA: Euro 18344 | MS: Euro 7880 | MIM: Euro 14210 | BBA: Euro 10464 | MFin: Euro 17960 | BSc: Euro 15373
Average Accomodation & Food Costs in France	Euros 600 to 800 Per Month
Entrance Exams in France	TOEFL: 83 | IELTS: 6 | PTE: 62 | GRE: 301 | GMAT: 540 One can also Study in France without IELTS
Work and Study in France	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in France	2 Years after graduation depending on the course.
Cost of Student Visa in France	99 Euros
Student Visa in France	Depending on your purpose i.e. whether you are going for a visit, for pursuing higher education or for work, there are 3 types of visas i.e. Schengen Student Visa, Visa to sit in Placement test and Long Stay Visa.
Intakes in France	There are Two Intakes in France: Fall (September) and Spring (January/March)
Top Job Sectors in France	Information Technology, Banking and Finance, Engineering, Tourism & Hospitality, Fashion.
Economy in France	GDP Growth of 2.3% (2017) 1.7% (2018) 1.2% (2019), 5.5% (2021e) 7th Largest Economy of the World by Nominal