Communication And Social Media Strategy in IIM School of Web Design and Multimedia, France

Communication And Social Media Strategy in IIM School of Web Design and Multimedia

This work-study program is aimed at profiles wishing to progress in communication and marketing functions in positions in constant mutation and knowing how to be a real Swiss knife in the use of new communication levers.

The Digital Communication and Social Media Strategy Master is at the heart of the third industrial revolution: that of digital. We are at a breaking point where technologies are developing faster than the ability of companies to integrate them into their strategy. Supporting this digital transformation requires talents who have solid management skills and digital communication strategy. They must also master the challenges of technological breakthrough and the resulting challenges such as the repositioning of a service offer, the deployment of a brand on social networks, the support of HR policies in the transformation of the DNA of 'an employer brand.

Professions

Digital communication manager / Social media manager / Key account manager / Communication consultant / E-journalist / Growth hacker / Digital brand manager / Traffic manager / Digital project manager / Digital marketing manager

Year 4 Program 

• + Business model & business plan
• Community management 4 advanced
• Expert and business conferences
• Copy-writing
• Dashboard & data visualization
• Digital ADS & programmatic
• Email marketing for advanced
• E-MCO
• E-reputation
• Facebook ADS for advanced
• Google ADS for advanced
• Google analytics for advanced
• Growth hacking
• Media planning and digital strat
• Pitching & funding
• Preparation and follow-up of work-study missions
• Project MGNT: Agile & Scrum
• Search marketing
• Transverse week (development of soft skills in hackathon mode)
• Social marketing
• Social selling
• UX design: web, mobile & voice

Year 5 Program 

• AB testing
• API & automation
• Artificial intelligence
• Blockchain for marketer
• Expert and business conferences
• CRM for advanced
• Data analytics, ROI & KPIS
• Design thinking
• Digital media strategy
• DMP & CDP
• E-MCO
• GDPR & eprivacy for marketer
• Google ADS certification
• Google analytics certification
• Marketing influence
• Internet of things
• Leadership & management
• Managing a business
• Mobile marketing / UX / DEV
• Political MKG & social media
• Preparation and follow-up of work-study missions
• Robotics
• Sales & business development
• Transverse week (development of soft skills in hackathon mode)
• Social media management
• Video marketing: motion design

Know more about Studying in France

Tuition Fees in France (1st Year Average)	MBA: Euro 18344 | MS: Euro 7880 | MIM: Euro 14210 | BBA: Euro 10464 | MFin: Euro 17960 | BSc: Euro 15373
Average Accomodation & Food Costs in France	Euros 600 to 800 Per Month
Entrance Exams in France	TOEFL: 83 | IELTS: 6 | PTE: 62 | GRE: 301 | GMAT: 540 One can also Study in France without IELTS
Work and Study in France	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in France	2 Years after graduation depending on the course.
Cost of Student Visa in France	99 Euros
Student Visa in France	Depending on your purpose i.e. whether you are going for a visit, for pursuing higher education or for work, there are 3 types of visas i.e. Schengen Student Visa, Visa to sit in Placement test and Long Stay Visa.
Intakes in France	There are Two Intakes in France: Fall (September) and Spring (January/March)
Top Job Sectors in France	Information Technology, Banking and Finance, Engineering, Tourism & Hospitality, Fashion.
Economy in France	GDP Growth of 2.3% (2017) 1.7% (2018) 1.2% (2019), 5.5% (2021e) 7th Largest Economy of the World by Nominal