Digital Marketing & Data Analytics Double Iim / Emlv Diploma in IIM School of Web Design and Multimedia, France

Digital Marketing & Data Analytics Double Iim / Emlv Diploma in IIM School of Web Design and Multimedia

To train the marketers of tomorrow, those who will have both strong skills in the development of digital strategies, but also solid bases of development. These “hybrid” managers have the skills sought by companies, knowing how to manage, optimize and use data in their strategies. At the end of the course, obtaining the title Manager of digital communication from the IIM and the EMLV diploma , Master degree.

The double diploma in Digital Marketing & Data Analytics , a sector common to the EMLV (Leonardo da Vinci School of Management) and the IIM trains professionals trained in the specifics of digital, new consumption methods and cross-channel strategies integrating the specifics of digital. The double diploma allows you to acquire the technical basics of the web and to become a manager capable of understanding and analyzing all issues, both strategic and technical. Graduates work in the digital marketing sector regardless of the economic sector or integrate marketing services specialized in data analysis.

Professions

Digital project manager / Traffic manager / Media trader web / Data Analyst / Key account manager / Digital marketing manager

Year 4 Program 

The beginning of the year allows students to be upgraded according to their training profile. The most technical profiles follow modules in
marketing and digital strategy, the more marketing-oriented profiles follow a technical upgrade.

• Analysis of quantitative data
• SQL relational database
• Brand content
• Business Simulation
• Creation & design
• Data driven Business & Media purchasing strategy
• Data Management Platform (DMP)
• Digital advertising & Facebook Ad
• Elective week
• Marketing Data Study and Analysis
• MBTI training
• DMDA platform training
• Frameworks, Bootstap & jQuery
• Agile project management
• Growth Hacking
• HTML & CSS
• Inbound Marketing
• Introduction to Python
• Introduction to Machine Learning
• LV2 of your choice
• Master Excel
• Peregrine
• Photoshop
• Prepa TOEIC / Bus. English
• Preparation and follow-up of internship / work-study program
• Professional project 1 / Career coaching - A4
• Web & Mobile SEO: SEO & SEA
• Transverse week (development of soft skills in hackathon mode)
• Social video marketing
• Sport
• Web Analytics

Year 5 Program 

Students have the opportunity to specialize either in a data analysis-oriented course or in a course focused on digital marketing. The courses focus on digital marketing and big data analysis.

• Big Data Frameworks
• Big Data Strategy
• CRM & e-CRM
• Cross canal & Drive to Store Strategy
• Data Visualization
• Digital branding strategy
• E-Business & IOT
• E-commerce Strategy
• Gamification
• DMDA Hackathon
• INB Strategy
• Artificial intelligence
• Mobile marketing & M-Commerce
• Peregrine
• Predictive Analytics
• Prepa TOEIC / Bus. English
• Preparation and follow-up of internship / work-study program
• DMDA Consultant Project
• Professional project / Career coaching
• Research methods III - S09
• GDPR: integrity of information systems
• Transverse week (development of soft skills in hackathon mode)
• Social media strategy
• Start up & Entrepreneurship
• Statistics & Data Analysis

Know more about Studying in France

Tuition Fees in France (1st Year Average)	MBA: Euro 18344 | MS: Euro 7880 | MIM: Euro 14210 | BBA: Euro 10464 | MFin: Euro 17960 | BSc: Euro 15373
Average Accomodation & Food Costs in France	Euros 600 to 800 Per Month
Entrance Exams in France	TOEFL: 83 | IELTS: 6 | PTE: 62 | GRE: 301 | GMAT: 540 One can also Study in France without IELTS
Work and Study in France	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in France	2 Years after graduation depending on the course.
Cost of Student Visa in France	99 Euros
Student Visa in France	Depending on your purpose i.e. whether you are going for a visit, for pursuing higher education or for work, there are 3 types of visas i.e. Schengen Student Visa, Visa to sit in Placement test and Long Stay Visa.
Intakes in France	There are Two Intakes in France: Fall (September) and Spring (January/March)
Top Job Sectors in France	Information Technology, Banking and Finance, Engineering, Tourism & Hospitality, Fashion.
Economy in France	GDP Growth of 2.3% (2017) 1.7% (2018) 1.2% (2019), 5.5% (2021e) 7th Largest Economy of the World by Nominal