Master In E-business Strategy in IIM School of Web Design and Multimedia, France

Master In E-business Strategy in IIM School of Web Design and Multimedia

This sandwich course offers to train hybrid profiles able to support the transformation of BtoB and BtoC activities with wide and varied skills in the fields of marketing, data processing, web techniques and business strategy.

E-business is everywhere. It transforms all BtoB and BtoC activities. The e-Business Strategy training program is based on Learning by Doing. The courses are prepared in advance and the theory taught by the speaker feeds the practice. This training trains students to do what they will ask their teams when they take up positions of responsibility. All the marketing levers intended to be the arms of the e-business manager are reviewed. Traffic acquisition strategy, content creation, referencing strategy, accessibility audit, optimization of the conversion tunnel…

Year 4 Program 

• Business model & business plan
• Community management 4 advanced
• Expert and business conferences
• Copy-writing
• Dashboard & data visualization
• Dev for marketer: SQL 28H
• Digital ADS: programmatic
• E-commerce for beginner
• Email marketing for advanced
• E-MCO
• Facebook ADS for advanced
• Funding & pitching
• Google ADS for advanced
• Google analytics for advanced
• Growth hacking
• Marketing automation
• Digital media planning
• Preparation and follow-up of work-study missions
• Project MGNT: Agile & Scrum
• Search marketing
• Transverse week (development of soft skills in hackathon mode)
• Social selling
• Start up game
• UX design: web, mobile & voice

Year 5 Program 

• AB testing
• API & automation
• Blockchain for marketer
• Expert and business conferences
• CRM for advanced
• Design thinking
• Digital media strategy
• DMP & CDP
• Ecom challenge (prestashop)
• E-MCO
• GDPR & eprivacy for marketer
• Google ADS certification
• Google analytics certification
• IA & IOT
• Leadership & change management
• Managing & business
• Mobile marketing / UX / DEV
• Omnichannel strategy
• PERF & attribution models
• Preparation and follow-up of work-study missions
• Sales & business development
• Transverse week (development of soft skills in hackathon mode)
• Social media management
• Video marketing: motion design

Know more about Studying in France

Tuition Fees in France (1st Year Average)	MBA: Euro 18344 | MS: Euro 7880 | MIM: Euro 14210 | BBA: Euro 10464 | MFin: Euro 17960 | BSc: Euro 15373
Average Accomodation & Food Costs in France	Euros 600 to 800 Per Month
Entrance Exams in France	TOEFL: 83 | IELTS: 6 | PTE: 62 | GRE: 301 | GMAT: 540 One can also Study in France without IELTS
Work and Study in France	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in France	2 Years after graduation depending on the course.
Cost of Student Visa in France	99 Euros
Student Visa in France	Depending on your purpose i.e. whether you are going for a visit, for pursuing higher education or for work, there are 3 types of visas i.e. Schengen Student Visa, Visa to sit in Placement test and Long Stay Visa.
Intakes in France	There are Two Intakes in France: Fall (September) and Spring (January/March)
Top Job Sectors in France	Information Technology, Banking and Finance, Engineering, Tourism & Hospitality, Fashion.
Economy in France	GDP Growth of 2.3% (2017) 1.7% (2018) 1.2% (2019), 5.5% (2021e) 7th Largest Economy of the World by Nominal