Caves - Applied Wine And Spirits Marketing in KEDGE Business School, France

Caves - Applied Wine And Spirits Marketing in KEDGE Business School

Train the sales people of tomorrow, understand the product, the market, the distribution channels, the marketing techniques.

Being a good salesperson means first understanding your sector, knowing how to respond to a request and even knowing how to create it. To do this, it is necessary to acquire the codes of the wine and spirits market, very specific, fragmented and evolving. This diploma in applied marketing of wines and spirits is the guarantee of better understanding the distribution networks, market structures, the legislative framework , the challenges and trends and their application and, of course, mastering commercial techniques whatever the size of your structure. Thanks to our experience, the quality of our teaching team, our network of partners and our infrastructures, we are committed to providing you with skills and know-how, and above all to help you better anticipate the expectations of the sector.

Highlights of the CAVES program

A PROGRAM DELIVERED AT THE HEART OF BORDELAIS VINEYARDS

A privileged geographical proximity with:
- the wine-growing areas,
- the partners of the wine-growing sector,
- a Wine Lab dedicated to wine with tasting room.

ACADEMIC EXCELLENCE

The specialized wine and spirits program is based on the work carried out by the KEDGE Food, Wine & Hospitality center of expertise.
- The center irrigates the course content, the research of which is voluntarily applied and practical.
- The teacher-researchers perpetually adapt the courses to changes in the market.

An alternating course

A work-study program which allows students to apply the skills acquired and acquire real know-how.

A STRONG NETWORK OF PARTNERS AND STAKEHOLDERS

- Our partners who accompany us trust us and employ our students.
- The research team of the Food, Wine & Hospitality center of expertise.
- Masters of Wine.
- Professional speakers.
- The WSET: access to level 2 of the Wine and Spirit Education Trust Award in Wines.

AN INTERNATIONAL NETWORK

Students benefit from the vast network of CAVES graduates (training delivered since 1991) but also from the international network of KEDGE graduates and the director of the KEDGE Wine & Spirits Academy, Jérémy Cukierman, Master of Wine.

AN ACTIVE COMMUNITY OF GRADUATES

- 860 graduates value CAVES training,
- more than 65,000 KEDGE Business School graduates.

STUDY TRIP AND VISITS TO THE VINEYARDS

- 2 days in a French vineyard,
- 5 days of visit to the Aquitaine region on specific themes and associated with the intervention of different experts or professionals.

A PERFECT TRAINING SUITABLE FOR THE NEEDS OF THE SECTOR

PEDAGOGY THROUGH ACTION

Thanks to the permanent relationship between students, teachers and companies, students actively participate in their own training, via:
- practical cases,
- group work,
- learning by doing pedagogy.

Know more about Studying in France

Tuition Fees in France (1st Year Average)	MBA: Euro 18344 | MS: Euro 7880 | MIM: Euro 14210 | BBA: Euro 10464 | MFin: Euro 17960 | BSc: Euro 15373
Average Accomodation & Food Costs in France	Euros 600 to 800 Per Month
Entrance Exams in France	TOEFL: 83 | IELTS: 6 | PTE: 62 | GRE: 301 | GMAT: 540 One can also Study in France without IELTS
Work and Study in France	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in France	2 Years after graduation depending on the course.
Cost of Student Visa in France	99 Euros
Student Visa in France	Depending on your purpose i.e. whether you are going for a visit, for pursuing higher education or for work, there are 3 types of visas i.e. Schengen Student Visa, Visa to sit in Placement test and Long Stay Visa.
Intakes in France	There are Two Intakes in France: Fall (September) and Spring (January/March)
Top Job Sectors in France	Information Technology, Banking and Finance, Engineering, Tourism & Hospitality, Fashion.
Economy in France	GDP Growth of 2.3% (2017) 1.7% (2018) 1.2% (2019), 5.5% (2021e) 7th Largest Economy of the World by Nominal