Msc Digital Expertise For Marketing in NEOMA Business School, France

Msc Digital Expertise For Marketing in NEOMA Business School

The MSc in Digital Expertise for Marketing aims to train students in up-to-date digital marketing techniques, as well as give them the ability to adapt to rapidly changing job environment in the omnichannel digital business world.

This is achieved by developing strategic vision, market research skills, as well as exposure to the leading product digitalisation methods.

WHY JOIN THIS PROGRAMME

At the end of the program, students will be able to:

• Implement digital transformation in companies based on the global strategic vision, and knowledge of digital disruption techniques.
• Design digital marketing communications, and effectively deliver these communications to the target audience using a mix of digital media.
• Analyse quantitative and qualitative company-level and industry-level data, and draw managerial insights based on this data analysis.
• Implement multichannel distribution strategies driven by the the e-commerce and m-commerce sales.
• Understand the basics of designing successful digital products (websites and apps).

5 GOOD REASONS TO JOIN THE PROGRAMME

• The specialisation aims to develop a very applied set of skills, which will make the graduates highly competitive in the job market
• Industry certifications and qualifications are taught as a part of the specialisation (e.g., Google Analytics, Google Ad, Facebook Ads, Hubspot Marketing Content, etc.)
• The students receive training in essential software packages (e.g. E-CRM software, data analysis software, Adobe Photoshop, Illustrator, etc.)
• Majority of the courses contain a hands-on practical project that will allow students to test their skills
• Majority of the courses develop soft skills that are in high demand among the employers (e.g., team skills, leadership skills, communication skills, analytical thinking, creative problem solving)

MSC DIGITAL EXPERTISE FOR MARKETING: CAREER OPPORTUNITIES

A few of the possible jobs to which you can aspire:

• Technology Evangelist
• Product Manager in a technology-driven industry
• Data Analyst
• Web/digital Analyst
• Social Media Manager
• Web Traffic Manager
• Content Manager
• Community Manager
• CRM Manager
• Digital Designer (CDO)
• UX designer

Know more about Studying in France

Tuition Fees in France (1st Year Average)	MBA: Euro 18344 | MS: Euro 7880 | MIM: Euro 14210 | BBA: Euro 10464 | MFin: Euro 17960 | BSc: Euro 15373
Average Accomodation & Food Costs in France	Euros 600 to 800 Per Month
Entrance Exams in France	TOEFL: 83 | IELTS: 6 | PTE: 62 | GRE: 301 | GMAT: 540 One can also Study in France without IELTS
Work and Study in France	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in France	2 Years after graduation depending on the course.
Cost of Student Visa in France	99 Euros
Student Visa in France	Depending on your purpose i.e. whether you are going for a visit, for pursuing higher education or for work, there are 3 types of visas i.e. Schengen Student Visa, Visa to sit in Placement test and Long Stay Visa.
Intakes in France	There are Two Intakes in France: Fall (September) and Spring (January/March)
Top Job Sectors in France	Information Technology, Banking and Finance, Engineering, Tourism & Hospitality, Fashion.
Economy in France	GDP Growth of 2.3% (2017) 1.7% (2018) 1.2% (2019), 5.5% (2021e) 7th Largest Economy of the World by Nominal