Marketing (bbus) Common Entry in Cork Institute of Technology, Ireland

Marketing (bbus) Common Entry in Cork Institute of Technology

Course summary

Business brings together a range of subjects including Management, Marketing, Accounting, Communications, and applications of Information Technology. The Business course aims to provide a broad education with many opportunities to specialise. The course is designed to be employment oriented giving graduates the core skills necessary to launch their career in their chosen disciplines. Business students will appreciate how businesses develop strategies, handle risk and take decisions in a variety of industry settings. Courses also provide the necessary skills for those seeking to set up their own enterprises.

Students applying under CR 021 share a common Year 1 and then choose their preferred Degree at the end of Year 1 (Marketing or Accounting or Business). This gives students the opportunity to study business subjects before deciding on the stream they wish to follow.
 

1. Bachelor of Business (Level 7)
   This Business programme provides the knowledge and skills necessary to contribute effectively within a business and management setting and is designed to provide a solid foundation for success in a business career.
    
2. Bachelor of Business (Honours) in Accounting (Level 8)
   The Accounting programme focuses on the specialist education and training necessary to enable graduates to gain employment in an Accounting/Financial capacity in any business sector. At the end of Year 1, students can choose the Accounting Stream. On successful completion of Year 2, students can transfer to Year 3 of the Bachelor of Business (Honours) in Accounting (Level 8) programme.
    
3. Bachelor of Business in Marketing (Level 7)
   The Marketing programme focuses on the concepts, theory, processes and techniques of Marketing necessary to function in marketing, sales or customer service roles with particular emphasis on the skills required within the digital economy.

Career

Marketing graduates are qualified for positions in manufacturing and service industries. Their roles may be in marketing, sales, customer relations, market research or brand management.