Marketing (bbus Honours Degree) in Cork Institute of Technology, Ireland

Marketing (bbus Honours Degree) in Cork Institute of Technology

Course summary

The Bachelor of Business (Honours) degree seeks to develop a graduate with the knowledge and skills necessary to function as a marketing professional. Marketing is essential to modern day business and life. It is the process of identifying, anticipating and satisfying customer requirements profitably. It is an area which has become even more exciting as many companies wonder how to best market in digital environments. Social Media, smartphones and technology are all playing an important role. As a person-focused role, marketers are equipped with a broad skillset including research, pricing, communication, branding, and psychology. This has served to make it a very enriching and engaging career choice with marketers acting as the public interface of a company and its products. Areas of specialism include digital marketing, social marketing, fashion marketing, and sports marketing all of which are skills in popular demand.

Career

Graduates have a broad range of careers available to them. Advertising, Promotion, Digital Marketing, Social Media Development, Sales Management, Direct Marketing, Reputation Management, Services Marketing, and International Sales and Management are all areas where our graduates have found solid career opportunities.

Potential Areas of Employment

• Marketing and Marketing Research
• Brand Management
• Sales and Sales Management
• Business Development