Tourism Management (bbus Honours) in Cork Institute of Technology, Ireland

Tourism Management (bbus Honours) in Cork Institute of Technology

Course summary

The Honours Degree in Tourism Management provides students with the expertise and knowledge needed to become a successful manager or entrepreneur in this challenging and exciting industry. This course has a strong emphasis on the broad business, management and marketing subjects complemented with tourism specific modules. Learning is based around class delivered lectures, field trips, practical lab classes, guest speakers, and both group and individual project work.

Graduates have numerous opportunities in this dynamic and exciting tourism industry both nationally and internationally. The range of skills throughout the course includes marketing, management, human resources, language, social media, IT, communication, and customer services. These allow for the graduate to be flexible in terms of their employment prospects.

Many graduates progress to managerial positions in travel operations while others take an entrepreneurial role and run their own tourism related business. Other opportunities for employment include airlines, airport operations, travel agencies, government and semistate organisations, sea carriers, resort representatives, coach tour operators, activity management, tourism environmental management, and local tourism development and promotions.

Potential areas of employment

• Festival and event management
• Business Tourism
• Social media and E-tourism
• Tourism promotion and marketing
• Visitor attractions & activity management
• Destination management organisations
• Travel agencies and tour operations.
• Marketing, Communications and Promotion
• Airport and Airlines

Further studies

Suitably qualified students may progress to a Master of Business in Tourism (Level 9) at CIT, and subsequently to Doctoral Studies leading to the award of PhD.