Certificate In Digital Marketing in Dublin Business School, Ireland

Certificate In Digital Marketing in Dublin Business School

Marketing, and in particular digital media marketing, is an exciting and rapidly developing field of study that offers excellent employment prospects and exciting careers.  The Certificate in Digital Marketing aims to provide students with knowledge of the fundamental theories, concepts and methods of digital marketing and in doing so enable the student to appreciate how digital marketing is part of modern day business strategy. This programme will equip students with the skills to use digital media tools to plan and manage a digital marketing campaign.

Graduates of the programme will have a well-grounded knowledge of digital marketing that can be demonstrated and put into action in the workplace.

Structure

The Certificate in Digital Marketing is a Level 7 Special Purpose Award in one stage, accumulating 40 ECTS. 
 
The programme is a mix of theory and practice, conducted in the classroom. There are four mandatory modules.

Skills gained

The Certificate in Digital Marketing programme has been designed to provide the student with a range of practical skills that complement theoretical knowledge studied.

The curriculum also aims to provide students with the knowledge and technical skills necessary to operate effectively and gain future employment within the digital marketing industry.

Strong emphasis is placed on the acquisition of interpersonal skills necessary to deal effectively with customers and colleagues.