Marketing, Innovation And Technology in Dublin City University, Ireland

Marketing, Innovation And Technology in Dublin City University

Why do this course?

The BSc in Marketing, Innovation and Technology degree prepares you for a career in the marketing of high technology products and services. You'll learn to anticipate and respond to consumers needs, and to develop and market new innovations in a way that makes sense in today's marketplace. 

By the end of your four years you’ll have gained:

• An in-depth understanding of marketing techniques.
• A core grounding in science and technology.
• Knowledge of web design, communications and industrial design.
• An entrepreneurial outlook.
• An understanding of the processes involved in new product development.

You’ll learn through lectures, case studies, research projects, and from the vast knowledge of visiting practitioners. 

You'll also do a one-year INTRA work placement in Year Three, which will give you the unique opportunity to experience the relevance of your study in the real business world.