BA In Digital Marketing, Communication & Public Relations in Dundalk Institute of Technology, Ireland

BA In Digital Marketing, Communication & Public Relations in Dundalk Institute of Technology

This level 7 degree prepares students for direct employment within the marketing communications industry and has been welcomed as both timely and relevant by employers. Students can choose to graduate at the end of their third year or they can take one of the many year-long level 8 ‘add-on’ opportunities at DkIT.

This Level 7 degree has been produced in response to a very high demand from employers for graduates who are skilled in the rapidly evolving Digital Marketing, Communications and PR sector. Students can choose to graduate at the end of their third year or they can take one of the year-long Level 8 ‘add-on’ opportunities.

The degree prepares students for direct employment within the marketing communications industry and has been welcomed as both timely and relevant by employers. A key selling point of the course is the semester-long work placement in year three, which will give students a taste of life within this dynamic and expanding industry and will enable them to put their skills into practice.

There is also the option to spend a semester studying abroad or work on an Industry Project. DkIT sees this as a core strength of the new degree, with strong industry links through the work placement office this will enable students to get real-world experience within their area of interest, something which will really stand to them as graduates

Career Options

Career opportunities for Digital Marketing, Communication and PR graduates are excellent and improving.

Those who take this course are qualified for careers in areas such as:

• Public Relations
• Advertising
• Data Analytics
• Sales Account Management
• Online Community/Social Media Management
• Brand Management
• Corporate Social Responsibility
• Media Relations
• Customer Engagement
• Event Management
• Inbound/Outbound Communication
• Marketing Communication Management
• Content Generation
• Global Sales