Business Studies With Event Management – BA (honours) in Limerick Institute of Technology, Ireland

Business Studies With Event Management – BA (honours) in Limerick Institute of Technology

What is the programme about?

The BA (Honours) in Business Studies with Event Management will appeal to students who wish to pursue a management career in the event industry. 

Graduates of this programme will have practical business know-how grounded in the event sector as this programme provides a broad introduction to event management principles and practice. This programme contains a significant work placement in Year 3, giving students the chance to take classroom knowledge to the workplace and it also has professional links with the Association of Irish Festivals and Events (AOIFE), Meet Shannon Region Conference and NEO Ireland. 

Note: Students will be required to provide €200 approx. payable during the first week of college. This money is for payment of uniforms, safety shoes and contribution to field trips which will take place during the first year of study.

Who is the programme suited to?

The BA (Hons) in Business Studies with Event Management is very suited to students who have a keen interest in meeting people, organising events and working as a part of a team. 

This programme also offers students the opportunity to travel and work in many different parts of this growing industry namely in events within the sports, tourism and hospitality industries and in corporate business. Overall, it is ideal for anyone who has the responsibility for planning and organising events or those who wish to become involved in this activity.

Top 3 Reasons

1. This programme was recently extended from 3 years to 4 years to allow for a significant work placement in Year 3, giving you the chance to take your classroom knowledge to the real-world industry.

2. This programme has professional links with Shannon Development, Association of Irish Festivals and Events (AOIFE), Meet Limerick Shannon and NEO Ireland.

3. Graduates will have experienced all facets of Event Management to provide them with the best education to suit today’s economy and diverse event management industry.

Class Contact Hours

20 hours per week (depending on year)

Jobs Include

Graduates will have experienced all facets of Event Management to provide them with the best education to suit today’s economy and diverse event management industry. 

A graduate will find a diverse range of career opportunities both in Ireland and abroad and they can expect to find employment in a variety of event, public relations and entertainment enterprises including arts and music festivals, charitable non-profit organisations, community development organisations, conference and convention centres, event management agencies, hotels, multinational companies, national and regional tourism organisations, public relations firms, public sector organisations, sports and leisure centres. ​

Graduates Work For

• Xena Productions
• Ovations
• Zetes Ireland

Graduate Profile

“We learned everything from Marketing to PR, to Law and HR and now, my opportunities are endless! The end of the year project where we developed a whole event plan showed me just how exciting my future career will be.”
Diarmuid Kelly