Food Marketing And Entrepreneurship (bsc (hons)) in University College Cork, Ireland

Food Marketing And Entrepreneurship (bsc (hons)) in University College Cork

BSc (Hons) Food Marketing & Entrepreneurship offers a unique combination of business and science, providing graduates with the skills to work in an exciting, fast-paced industry. The programme explores the application of business concepts and food science to support business excellence.

Graduates will learn skills in strategic decision-making, innovation, enterprise and knowledge management, delivered through an integrated range of subjects that support successful personal and business development.

The course is designed to consider the challenges faced by businesses and expose students to the concepts and theories that explain how the business world operates. Practical application of these theories in the form of group and individual projects will be integral to your learning experience.

The programme is built on UCC’s international reputation in food education and research and taught by lecturers who are internationally recognised in their field of expertise.

If you are interested in learning about, understanding and, most importantly, contributing to the success of the most important home-grown sector in the Irish economy, this is the course for you.

As a student of this course we aim to develop your ability to gather market intelligence, interpret data from multiple sources, and judge and realise market opportunities, while also enhancing your appreciation of the science of food and ensuring that you understand the significance of the regulatory and business environment. This will support you in developing a skills set that fosters leadership and innovation.

You will get opportunities to test your technical knowledge (in both business and science) through projects and work placement. Skills such as working with and for others, responding to briefs, working to deadlines, using initiative, communicating and presenting in professional manner will also be developed. These transferable skills form an important part of your armoury when seeking employment and advancing your career.

This programme offers a unique combination of business and science. This positions graduates to work in the space between science and business. Furthermore, the programme is built on UCC’s international reputation in food education and research and includes many lecturers who are internationally recognised in their field of expertise.

Placement or Study Abroad Information

An integral part of this programme is a six-month industrial placement during Year 3. The placement offers an excellent opportunity to draw on your knowledge and skills in performing tasks in specific work contexts. This will enhance your work capabilities and offers you a chance to reflect on and better understand these.

Placement opportunities are both national and international, and past placements have included:

• Aldi (Buying Office)
• Nestle
• Cully & Sully
• Dairygold
• Dunnes Stores (Buying Office)
• Glenilen
• Glanbia (Supply Chain)
• Kepak Group
• Musgrave Group (Own Brand, Buying, Marketing)
• Rich Dairies (USA)
• Silver Pail

Skills and Careers Information

Graduates from the BSc will be equipped to find employment in the thriving indigenous food sector.

The skills acquired will also ensure that our graduates can position themselves to exploit career opportunities within fast-moving consumer goods markets both here and abroad.

International growth will underpin demand for graduates in areas such as consumer research, product marketing, key account and supply-chain management not only in Ireland but worldwide. And with suitable experience there is always the prospect of setting up your own business!