Management And Marketing (msc) in University College Cork, Ireland

Management And Marketing (msc) in University College Cork

This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

View downloadable brochure here: CKL22 Brochure

The MSc (Management and Marketing) is delivered using a combination of:

• lectures and tutorials
• interactive workshops
• case-studies and class discussion
• industry presentations
• company visits
• guest speakers
• research seminars

The MSc (Management and Marketing) programme is of 12 months, full-time duration and is divided into two parts:

In Part 1, from mid-September until early the following March, you will study a core selection of subjects in both management and marketing, and you can also choose from a range of elective subjects depending on which area you aim to specialise in.

Students will take two five-credit modules, Workplace Skills and Research Methods, in semesters one and two, to help prepare them for their work placement or dissertation, and for longer-term employment or further academic research. The key skills developed on these modules include how to:

• make effective presentations
• undertake in-depth research into both organisational and consumer behaviour 
• work effectively in a team 
• create, edit and manage online video content 
• create persuasive CVs 
• engage in job interviews with confidence 

These modules are delivered by a combination of academic staff and industry practitioners in the field, and avail of the most up-to-date techniques, with a strong applied focus.  One-to-one coaching and ‘mock’ interviews form a part of the Workplace Skills module. 

In Part II and from April until late August you will pursue either a five-month research internship or an industry-focused research/consultancy project in which you will apply and develop what you have learnt in Part I.

Why Choose This Course

MSc (Management and Marketing) is designed for those who have taken no, or only a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course will suit your needs.

This unique course places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and the development of the new knowledge-based economy.

Placement or Study Abroad Information

In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1.

Skills and Careers Information

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

• education
• food and drink
• financial services
• information technology
• travel and tourism
• management consultancy
• retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Apple, Cork County Council, Kerry Group, Musgrave Group, Linklift, Aon Hewitt, etc.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.