BA (hons) In Marketing & Digital Media in Waterford Institute of Technology, Ireland

BA (hons) In Marketing & Digital Media in Waterford Institute of Technology

What is marketing and digital media?

Marketing is responsible for customer relationships and communicating with customers. Marketing involves researching customer needs, communicating customer insight into new products and services, and promoting, branding and advertising the organisation to its customers and wider public. Marketing’s interaction with a business’ customers and public has shifted into the digital media space where business communicate directly to customers using, for example, mobile phones, websites, social media, email. Marketing and digital media encompasses all platforms that connect organisations to customers and, in turn, translate customer information via marketing analytics into new knowledge for the business to help it further meet customers’ needs.

What is the BA (Hons) in Marketing & Digital Media?

The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The first two semesters consist of general marketing and business subjects and then students study the specific marketing, advertising & media subjects from semesters 3-8.

Graduates from the BA (Hons) in Marketing & Digital Media may find employment in fields such as:

• Advertising

• Online Media (Managing company website/ social media/online promotions)

• Marketing Research

• Brand Management

• Sports Sponsorship

• Sales & Purchasing

• Public Relations