Bachelor Of Business Hons (marketing) in Waterford Institute of Technology, Ireland

Bachelor Of Business Hons (marketing) in Waterford Institute of Technology

What is the Marketing stream on the BBS (Hons) programme?

The Bachelor of Business (Hons) Marketing stream prepares students for employment in marketing in the digital age. The modules are designed to develop the knowledge and skills required in a marketing professional. The programme includes lab work, seminars, case studies and live projects that are designed to provide the competencies required to be a successful marketer. It also uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.

Graduates of this degree will be very well-positioned to pursue a career in many marketing related areas such as:

• Advertising
• Brand Management and digital branding
• Digital Marketing (website design/ social media/online promotions/email marketing)
• Marketing Research
• Sports Sponsorship
• Sales Management
• Customer Relationship Management
• Marketing Communications and Public Relations
• International Marketing Management
• Teaching

Bachelor of Business (Hons) Marketing Stream Career Opportunities

Graduates from this Programme have gone on to pursue a wide variety of careers, including careers in marketing, human resource management, accounting, consulting and banking and finance.  A graduate of this degree will be suitable to take up a position at a junior/middle management level in many types of business organisations ranging from small family businesses to multi-national corporations.  Graduates of the Marketing stream will be very well-positioned to pursue a career in areas such as:

• Advertising
• Brand Management and digital branding
• Digital Marketing (website design/ social media/online promotions/email marketing)
• Marketing Research
• Sports Sponsorship
• Sales Management
• Customer Relationship Management
• Marketing Communications and Public Relations
• International Marketing Management
• Teaching

Bachelor of Business (Hons) Scholarships & Awards

The Bachelor of Business (Hons) has a number of competitive awards and scholarships available to students including:

• John Hume Scholarship (awarded by the combined Waterford Credit Unions)
• Granville Hotel marketing student of the year award
• Annual Dean's list excellence awards

Bachelor of Business (Hons) Professional Body Exemptions

Graduates with a Bachelor of Business (Hons) award are also entitled to exemptions from many of the leading professional accountancy and management bodies including:

• MII (The Marketing Institute of Ireland)