Msc/pgdip Innovation & Marketing Management in University of Strathclyde, UK

Msc/pgdip Innovation & Marketing Management in University of Strathclyde

Study with us

• only course in Europe that integrates marketing and engineering in a single course
• understand how technology and innovation open the way to new business opportunities
• opportunity to work on a group project within industry

Why this course?

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our Faculty of Engineering, have collaborated to develop a Masters-level programmes to bridge this gap.

What you'll study

The course comprises two teaching semesters. Semester 1 consists core classes: Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.

In Semester 2, you'll have the opportunity to focus on specific topics according to your interests. You'll choose two optional classes from each department. Marketing classes include: Marketing Research, Export Marketing, Services Marketing and B2B & Key Account Management;; Design, Manufacturing & Engineering Management classes: Strategic Supply Chain Management, Management of Total Quality & Continuous Improvement, Design Methods and Supply Chain Operations.

Course content

Modules

• Brand Management & Strategy
• Strategic Marketing
• Marketing Research
• Export Marketing
• International Services Marketing
• B2B & Key Account Management
• Dissertation
• Business Works
• Innovation Management
• Financial Implications of Innovation
• Strategic Supply Chain Management
• Management of Total Quality and Continuous Improvement
• Design Methods
• Supply Chain Operations

Know more about Studying in UK

Tuition Fees in UK (1st Year Average)	MS: £17276 | MBA: £17276 | BE/Btech: £16632 | BBA: £15130 | BSc: £16632 | MFin: £19000 | MA: £15560 | MIM: £18241 | MEM: £16950 | MArch: £14271 | BHM: £12662 | MIS: £15344 | MEng: £12876 | MBBS: £28865| MPharm: £15452
Average Accomodation & Food Costs in UK	£850 to £1,050 a month
Entrance Exams in UK	TOEFL: 88 | IELTS: 6.5 | PTE: 59 | GMAT: 590
Work and Study in UK	Permitted for 20 hours/week with a valid study permit.
Post Study Work Permit in UK	2 Year after graduation depending on the course.
Cost of Student Visa in UK	£348
Student Visa in UK	Your nationality, duration of your stay and purpose of your stay are the three essential factors for UK visa. For Non-EU students UK visa is mandatory.
Intakes in UK	There are mainly two intakes in UK: January/February & September/October.
Top Job Sectors in UK	IT Engineering, Product Design, Mobile Development, Designers, Logistics, etc.
Economy in UK	Growth Rate: 1.3% (2018) 1.4% (2019) 1.4% (2020e), 6th Largest Economy in the World by Nominal