Marketing in Northwestern University, USA

Marketing in Northwestern University

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture.
Our program offers two different tracks in training marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments. Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.

Consumer Behavior
This program provides training in all the skills and perspectives necessary for success as a researcher in marketing and consumer behavior. Our program provides a unique emphasis on the fundamental building blocks of theory and how best to advance scientific knowledge via a principled, systematic approach. Students not only learn extant theories but work extensively in designing and refining cutting-edge conceptual tools. Students also gain deep experience in the identification, development, and implementation of research ideas that advance theory and practice. We empower our doctoral students to become the theoretical and empirical thought leaders of tomorrow. 

Know more about Studying in USA

Tuition Fees in USA (1st Year Average)	BE/Btech: USD 28300 | MS: USD 22693 | BBA: USD 26616 | MBA: USD 29558 | BSc: USD 29418 | MA: USD 20452 | MIS: USD 22133 | MFin: USD 37683 | MEng: USD 29558 | MIM: USD 35301 | MEM: USD 23254 | MArch: USD 34741 | MFA: USD 28857 | BHM: USD 27176
Average Accomodation & Food Costs in USA	USD 700 to 1000 Per Month
Entrance Exams in USA	TOEFL: 86 | IELTS: 6.5 | PTE: 60 | GRE: 309 | GMAT: 560 | SAT: 1177
Work and Study in USA	Permitted for 20 hours/week with a valid study permit. Know More
Post Study Work Permit in USA	One to Two Years after graduation depending on the course.
Cost of Student Visa in USA	USD 160
Student Visa in USA	F1 Visa for USA allows you study permit in USA in full time academic courses. Any accredited school, college, university, academic institute, seminary, or conservatory in USA must accept you beforehand to apply for F1 visa in USA. Know More
Intakes in USA	There are Three Intakes in USA: Fall (August-September), Spring (January) Know More
Top Job Sectors in USA	Health Care, Education, Construction, Hospitality & Tourism, Business Services, Finance.
Economy in USA	GDP Growth of 2.1% (Q4 2019), The Larges Economy of the World by Nominal