Courses

DIRECT AND INTERACTIVE MARKETING
Which headline worked best? Which image, message, or medium caused consumers to click a link, request more info, buy a product? You’ll know because you have the data. In this industry-driven program — the only one of its kind in the country — you’ll learn how to quantify the value of every idea in a marketing campaign.

ADVERTISING AND MARKETING COMMUNICATIONS
In New York City, center of the global communications industry, prepare for success in the creative economy — in public relations, media planning, social media, sales, and much more. Learn from a faculty of industry insiders how to create campaigns that matter and craft messages that make a difference.

TEXTILE DEVELOPMENT AND MARKETING
The color, print, and form of a design may catch your eye, but it’s the fabric that makes the product work. Textiles are the language and the heart of fashion and allied industries. Would you like to be a part of a $2 trillion global industry? In New York City alone, there are currently over 180,000 jobs related to textiles.

INTERNATIONAL TRADE AND MARKETING FOR THE FASHION INDUSTRIES
The global fashion industry operates in a world of constant economic, political, and social change and in countries with different trade policies, political challenges, currencies, laws, infrastructures, and cultures. No wonder expertise in international trade is always in demand.