Courses

MARKETING: PROFESSIONAL SELLING
The marketing major with a professional selling option prepares students to be successful in a sales career. This highly dynamic profession emphasizes the importance of building quality customer relationships to build value for the organization.

MARKETING: FASHION MARKETING
A degree in fashion marketing will help you build expertise and skills in many fields including retailing, branding, advertising, marketing strategy and research, consumer behavior, and digital marketing for business professionals in the fashion industry.

MARKETING: DIGITAL & INTEGRATED MARKETING COMMUNICATIONS
Digital & Integrated Marketing Communications builds skills in branding, advertising, social media, public relations, internet marketing, sales promotion, event marketing, professional sales, fundraising, etc. The focus is to develop the ability to create a unique message and integrate it across a diverse set of media options.

MARKETING MANAGEMENT
The marketing management option emphasizes the diversity of strategies for businesses and not-for-profit organizations. Students will also have a strong foundation in the areas of consumer behavior, advertising and promotion, marketing research, and marketing strategy.