Courses

Marketing, MBA
The marketing major is designed to build deep competency in the art and science of choosing which customers to serve, and getting, keeping and growing them through delivering superior customer value.

Marketing, BS
Students pursuing a concentration in marketing acquire a solid grounding in applying the basic disciplines (e.g., psychology, economics, statistics) essential for understanding consumer and organizational buying patterns and developing successful marketing strategies.

Marketing & Operations Management, BS
The Marketing and Operations Management joint concentration emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes.

Marketing & Communication, BS
Marketing professionals must understand the communication process and the most effective methods of conveying information, regardless of whether they intend to focus on advertising, the development of web-based initiatives, or the conduct of market research.